Taking a laptop to a mountain top, Toshiba wanted to launch ‘Kira’, their highest spec laptop, to a Pan-European market.
The amazing Alpha Century got us on board to help bring this ambitious project to life.
Everything began with the claim: “What it takes to be great”. It was the perfect way to summarise both product and the target audience. Matt Gerdes was the focus for a whole series of films. He is a test pilot who runs his own successful Wingsuit design company in Chamonix, France.
Wingman was shot on location for use as long, medium and short-form edits. The works were distributed as an online documentary, cinema spots, TV sponsorship, POS, digital and in print throughout Europe.