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THE GLOBAL FUND /


End It. For Good.

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THE GLOBAL FUND /


End It. For Good.

Working with Maverick NYC, director duo Greg&Jacob’s new film tells the Global Fund’s story in the style of an engaging cinematic documentary. The film takes viewers on a journey that helps them understand one of our generation’s greatest challenges: the opportunity to end the AIDS, TB and Malaria epidemic.

Filmed in Cape Town, the Philippines and New York, it was a global effort that used local teams on the ground, shooting real subjects in their own homes and offices. 

Working closely with Director of Photography Josh Mckie, Greg&Jacob decided to shoot the entire film on the highest spec cameras available, using brand new Cooke Anamorphic lenses to elevate the film above anything else seen in this docu-drama category. 

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CAPITAL ONE /


#thedifference : Ross Barkley

CAPITAL ONE /


#thedifference : Ross Barkley

To support the launch of Capital One’s campaign #thedifference UNIT9 Films and Burning Flag's director duo Greg&Jacob created a web series focusing on three sporting heroes who have overcome personal or physical challenges to achieve their dreams.

Leading the series, Everton and England international Ross Barkley tells the story of how he fought back after a career-ending leg break at the age of 16 to become one of England’s most influential players.

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MOST SHOCKING SECOND A DAY /


SAVE THE CHILDREN

MOST SHOCKING SECOND A DAY /


SAVE THE CHILDREN

After three years of conflict in Syria, international attention about the issue had waned. The devastating humanitarian crisis engulfing Syria’s children was being ignored.

Save the Children UK partnered with Don’t Panic, UNIT9 and Burning Flag to create a compelling short film to help raise support for the victims of the war in Syria. The video earned over 21 million views on YouTube in its first five days, with more than 53 million views to date. The video, set in a dystopian London, shows the tragic impact that violence and terror can have on a child’s life.

The Most Shocking Second a Day Video has been awarded ADWEEK Ad of the Week and Creative Review Ad of the Week. It has risen to the top of Ad Age Viral Chart, landing Creativity Pick of the Day. In March of 2014, The Most Shocking Second a Day Video became the first non-profit advertisement to be named the most popular advertisement of the month on YouTube. It was awarded a Gold Cyber Lion for best Social Video in June of 2014.

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HEINEKEN /


SPYFIE

HEINEKEN /


SPYFIE

Director duo Greg&Jacob worked with production company UNIT9 to film this cinematic documentary for Heineken’s Spyfie event in Hoover Dam. The event celebrated Heineken’s promotion of the new 007 film, Spectre, by taking “the first selfie from space.” 

It was a truly epic undertaking with multiple cameras covering cocktail parties, buggy races through the desert and an ariel assault on the Hoover Dam. 

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TYLENOL /


FOR WHAT MATTERS MOST

TYLENOL /


FOR WHAT MATTERS MOST

20th century painter and illustrator Norman Rockwell created some of the most iconic images of modern American life which have endured long past his death. One of his most famous paintings, Freedom From Want shows a scene where a grandmother is setting a turkey down at the dinner table for the family at thanksgiving. The definition of family has expanded considerably since then and this campaign ‘For What Matters Most’ for Tylenol reflects those changes.

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TOSHIBA /


WINGMAN

TOSHIBA /


WINGMAN

Taking a laptop to a mountain top, Toshiba wanted to launch ‘Kira’, their highest spec laptop, to a Pan-European market.

The amazing Alpha Century got us on board to help bring this ambitious project to life.

Everything began with the claim: “What it takes to be great”. It was the perfect way to summarise both product and the target audience. Matt Gerdes was the focus for a whole series of films. He is a test pilot who runs his own successful Wingsuit design company in Chamonix, France. 

Wingman was shot on location for use as long, medium and short-form edits. The works were distributed as an online documentary, cinema spots, TV sponsorship, POS, digital and in print throughout Europe.

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SAVE THE CHILDREN /


SUPERHEROES

SAVE THE CHILDREN /


SUPERHEROES

In Save the Children’s latest campaign, Superheroes, a mockumentary film crew investigates the stories from children in India, Africa and central America who have witnessed surreal moments of heroism in their home towns. 

Directed by Greg Hardes and Jacob Proud, the film took the team on a globe trotting adventure across continents in just 10 days. "The pure scale of the task was intimidating. There was a point just before we left, when we thought ‘is this even possible? Travelling to 3 continents within the space of a week, we had to ignore what timezone we were in – or thought we were in! It was a real adrenaline rush."

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YASIIN BAY /


REPRIEVE

YASIIN BAY /


REPRIEVE

We found ourselves crammed into a modest East London studio with a small white washed cove and a few lights. A very last minute zero budget shoot for Guantanamo Bay charity Reprieve. The films positive response around the world was amazing.

As Ramadan begins, more than 100 hunger-strikers in Guantanamo Bay continue their protest. More than 40 of them are being force-fed. A leaked document sets out the military instructions, or standard operating procedure, for force-feeding detainees. In this four-minute film we made with Human Rights organisation Reprieve and Bafta award-winning director Asif Kapadia, US actor and rapper Yasiin Bey (formerly known as Mos Def), experiences the procedure

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KERASTASE /


KATE MOSS

KERASTASE /


KATE MOSS

KATE MOSS has been confirmed as the face of haircare brand Kérastase's new Couture Styling Range. The model will appear in a campaign styled by her friend Luigi Murenu - artistic director for Kérastase Styling - and shot by Solve Sundsbø.

We worked with photographer / filmmaker Sam Faulkner to create a series of films celebrating the launch.

Although this isn't Moss' first foray into the beauty industry - she's designed a make-up collection for Rimmel, launched four fragrances and fronted numerous make-up and fragrance campaigns - it is her first role as a face of a hair campaign, despite her signature tousled waves having provided hair inspiration at fashion shows across the world.

The campaign was launched worldwide in May 2013. 

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HUCK FEATURE /


London Riots

HUCK FEATURE /


London Riots

On approaching the scenes of carnage in Hackney, an ominous omen greeted us. A man came running away from the melee looking distressed. Blood was running down his face, his t-shirt was ripped in half and he was missing a shoe. We asked him what had happened and his answer was simple; 

“I had a camera!” 

It was a strange situation. As illustrated by our disheveled friend, the rioters were none too pleased with being snapped. Despite their apparent disregard of any consequences to their actions, their devolution seemed to stop at ignoring the lingering risk of retrospective punishment. 

Although I have aspirations to do so, I have never shot in a war-zone. If I had done however, I should imagine that my subjects would be a lot more worried about the threat of heavy machine gun-fire than a Canon 5D. Using this logic, I have deduced that Afghanistan would be a piece of piss compared to the JD insurgency.

Huck is a lifestyle mag rooted in surf, skate and snowboarding but they often run articles on activism. Whether these recent scenes of theft, arson and violence can be classed as ‘activism’ is very questionable of course but they seemed to like this image and ran it as a spread. Considering I have been a massive fan of the magazine since issue 1, I was rather pleased with this.